HOW NOT TO BE BORING
HAVE A PERSONALITY, EASY. ANSWER THREE QUESTIONS:
HOW DO YOU CHANGE CUSTOMER’S LIFE?
WHAT DO YOU STAND FOR?
WHO OR WHAT DO YOU HATE?
NOW HAVE A MISSION, VALUES, ENEMY. THAT’S ENOUGH FOR MINIMUM VIABLE PERSONALITY.
Enemy is a near-perfect way to describe the drive needed to change the world.